BIG TUNA DIGITAL
HELPING BRANDS WIN THE RECOGNITION THEY DESERVE
The Dorchester Collection is a portfolio of the world’s foremost luxury hotels in Europe and the USA, each of which reflects the distinctive culture of its destination.
By applying its unrivalled experience and capability in owning and operating some of the greatest individual hotels, the company’s mission is to develop an impeccable group of the finest landmark hotels through acquisition as well as management of wholly-owned and part-owned hotels, and to enter into management agreements.
We were tasked with illustrating the attention to detail and level of craftsmanship that are the signature traits of the DC group of hotels. The films needed to be told from the perspective of the craftsmen and women who create the perfect moments that are delivered to each and every guest.
By telling the human stories behind these perfect moments we were able to shine a light on the discipline, precision and focus of the team members, showing the dedication required to deliver those moments.
I boarded the project fairly early on and worked in-house at R/GA as a part of the creative team to develop the narratives and plan how best to illustrate them.
Once approved we embarked on a three week period of pre production, travel and filming.
Working closely with the DC Global Brand & Global Communications Managers,
I went on to direct the 6 campaign films which were shot in London, Paris & Milan.
'I recently produced the Dorchester Collection job in-house which Stewart directed - he did an amazing job, he was very patient, shooting in a fully operational hotel is always very challenging but this was on another level - especially in Paris & Milan.
Stewart did brilliantly, getting great performance from the protagonists who are real employees and the 6 films are beautifully crafted, our R/GA Group Content Director and Dorchester Client are very happy!
A very talented director & easy to work with!’
Senior Agency Producer